QJ Media Digital gym media

Digital Gym Media

QJ Media’s Digital Gym Media involves 44 confirmed gyms (with more chains still to be confirmed for 2007):

Total Fitness venues

Virgin Active venues

+ Reebok Sports Club in Canary Wharf and Independent venues (as of Oct 2006). These venues will also be developing digital 6-sheets in reception and Thin Film Transistors in change-rooms for interactive opportunities with gym members.

To date, digital offerings in the gym environment have fallen down by providing either a diluted offering, or the format can be turned off. Digital Gym Media offers content by way of up-to-date news (as well as sporting news), health, fitness and nutrition related information. And Digital Gym Media can not be turned off in these venues.

In addition to providing a relevant footfall of 2.4 million gym-members per week, Digital Gym Media is seen as an opportunity for QJ Media as a contractor to regain access into these venues. This provides great opportunities for marketers to get involved with health and fitness or lifestyle audiences.

The value of Digital Gym Media can be directly attributed not only to the high footfall within these venues, but also to a high disposable income of gym members, the dwell-time that audiences spend in gyms, as well as the location of these screens. In addition, relevant content provide Digital Gym Media with a valuable opportunity for advertisers to communicate directly with the gym members.

QJ Media’s objective for Digital Gym Media is to provide an effective communication tool between the clubs and the gym members. Put simply, Digital Gym Media works out.




			Digital Gym Media QJ Media’s Digital Gym Media involves 44 confirmed gyms (with more chains still to be confirmed for 2007): Back Total Fitness venues Virgin Active venues + Reebok Sports Club in Canary Wharf and Independent venues (as of Oct 2006). These venues will also be developing digital 6-sheets in reception and Thin Film Transistors in change-rooms for interactive opportunities with gym members. To date, digital offerings in the gym environment have fallen down by providing either a diluted offering, or the format can be turned off. Digital Gym Media offers content by way of up-to-date news (as well as sporting news), health, fitness and nutrition related information. And Digital Gym Media can not be turned off in these venues. In addition to providing a relevant footfall of 2.4 million gym-members per week, Digital Gym Media is seen as an opportunity for QJ Media as a contractor to regain access into these venues. This provides great opportunities for marketers to get involved with health and fitness or lifestyle audiences. The value of Digital Gym Media can be directly attributed not only to the high footfall within these venues, but also to a high disposable income of gym members, the dwell-time that audiences spend in gyms, as well as the location of these screens. In addition, relevant content provide Digital Gym Media with a valuable opportunity for advertisers to communicate directly with the gym members. QJ Media’s objective for Digital Gym Media is to provide an effective communication tool between the clubs and the gym members. Put simply, Digital Gym Media works out.