SUMMARY
There is presently a rapidly growing trend amongst UK marketers towards adopting a healthy approach with their marketing and media. QJ Media is the UK's largest national Gym Media contractor - offering UK gym and Powerleague (grass-roots football) audiences.
In May alone, health and fitness took another great step forward in the public arena:
- Primary schools to check for obesity with children aged 4-10
- ‘Kid gyms’ growing in popularity
- Disney drops McDonald’s toys deal
- UK government promotes “Small change, big difference” health campaign
- Tesco promotes reduced salt levels in over 1000 products & promise to help 2m people get off the couch & into running, cycling & walking in events they will organise & sponsor in lead up to 2012 Olympics
(Source: Fitness Industry Association and QJ Media, May 2006)
In addition to traditional posters, QJ Media is the only contractor to offer access to a complete health & fitness environment. Have you ever considered Digital Gym Media, ambient media in-line with your varying communication objectives, sampling campaigns (including an experiential offering), or changing-room signage, all in addition to 6-sheet posters in UK gyms?
In addition, ask to see our new Grooming or Nutrition research presentations, tabulated from TGI and the state of the UK health market. Or book yourself in for one of our Gym Tours!
QJ Media prides itself on bringing up-to-date health & fitness information to the marketing and media industry. Please contact Damien Edmonds (damien@qjmedia.com) Tel: 0203 008 4620 (new number with our office move) if you need to be brought up to speed!
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DIGITAL GYM MEDIA
What is it?
Digital Gym Media is a bespoke communication channel specifically for the gym members. It involves:
- General interest content – Latest headlines, financial news, fitness news, celebrity news, weather, also; health, fitness, nutrition, grooming, lifestyle information
- Estate owner content – Information on upcoming classes, Gym instructor biographies and upcoming events.
- Advertising – now available!
What’s available for marketers?
Weekly activity OR 12-month sponsorship opportunities are now available.
Audience?
1.5 million active people per week
Benefits?
Environment - access affluent audiences who are focusing on themselves.
Frequency - average dwell time in gyms is 50 minutes each visit.
Research for Digital media?
The Outdoor Advertising Association Digital panel:
Having now operated the Health Club Digital Channel for two and a half years, the system is now not only an excellent communication tool for the health club owners/ operators but it also contributes to everyone’s bottom line. The revenue from advertising (and sponsorship) has been increasing slowly but steadily over the 30 month period, and break-even was achieved at the end of December 2005, and moved into net profit during Q2 of 2006.
Guy Bucknall, MD of Screen Media Control Systems says, ‘It’s been a long haul to get to this point. We ensured that in the early days the emphasis was to get the channel right for the clubs’ owners and management teams, with revenue generation taking a back seat. This strategy has worked as we expected. As the content improved, the benefits were appreciated by the audience, attracting more attention and use. As the number of eyeballs viewing increased, it was natural for more advertisers to come to us.’
Call us for details on our special June offer (2 weeks for the price of 1 week) or our limited 12-month sponsorship opportunities with Digital Gym Media.
GROOMING RESEARCH
In line with bringing you up-to-date health & fitness information, ask us for a copy of our recently released Grooming presentation.
Intended as a tool to match up with Nielsen retail monitoring, the QJ Media Grooming presentation draws a picture about the Gym audiences from the single-source survey from TGI (BMRB). One of the benefits of using Gym Media with grooming products is that you can own the change-rooms and target affluent audiences who are truly focusing on themselves!
The presentation involves details of relevant clients using Gym Media and information for both sexes on:
NUTRITION RESEARCH
Also ask us for a copy of our recently released Nutrition presentation.
Intended as a tool to match up with Nielsen retail monitoring, the QJ Media Grooming presentation draws a picture about the Gym audiences, for marketers, from the single-source survey from TGI (BMRB). One of the benefits of using Gym Media with food products is that you can target affluent audiences who are hungry for a range of meal-solutions for themselves and their kids (47% have kids in their household).
“It looks as though we’ve reached the tipping point on food. Our research showed that 2/3 consumers have made changes to what they eat in the last year. Supermarkets are getting competitive about health.
Companies are having to wake up or lose their customers.” Sue Dibb - National Consumer Council’s food expert (March, 2006)
The presentation involves details of relevant clients using Gym Media and information for both sexes on:
GYM TOURS
May has been a busy month for us showing Digital Gym Media and other Gym Media formats to planners and marketers.
It is a great way to see how Gym audiences interact within the leisure environment - if you haven’t been on a tour, give us a call to book one in now!
SAMPLING
Choose from one of the following options:
1. Controlled sampling
- Category-exclusive for duration of campaign
- Numerous routes for distribution
2. Uncontrolled sampling
- Category-exclusive for duration of campaign
- Branded dump-bins, branded dispensers or baskets
3. Sample bags (regular 50,000 bags)
- Non-Category exclusive
4. Experiential sampling
- 50 venues, including 20 Total Fitness venues (largest health & fitness venues in the UK) and 33 Powerleague venues (market leader with grass-roots football).
OFFICE MOVE FOR QJ MEDIA
Please note our new contact details from 5 th June:
QJ Media
The Space, 57-61 Mortimer Street, London W1W 8HS
Tel: 0203 008 4620
SOME RECENT CLIENTS USING GYM MEDIA:
Procter & Gamble - Always (Change-room ownership)
Muller (6sheets)
BT (6sheets)
British Gas (6sheets)
United Airlines (6sheets)
TFL (6sheets)
Axa (Digital Gym Media)
Sportsman (Powerleague)
For any further information on Gym Media, to arrange a meeting, to receive a proposal or a CD, then give us a call or drop us a line!
QJ Media
info@qjmedia.com
Tel 0203 008 4620
www.qjgroup.net
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