RESEARCH & AUDIENCES

 

 

FACT – Through QJ Media, you can access audiences with an active lifestyle.

With extended periods of time spent in Gyms, QJ Media’s audiences are susceptible through-out their work-out time. This valuable environment is what we term as ‘Dwell-time’.

• 85% of members attend at least 2x each week
• 95% of members spend over 30 minutes each visit
• 49% of members spend over 60 minutes each visit
• 19% spend over 90 minutes each visit

Source: Holden Permain independent research, Feb 2006

UK national Gym footfall of 14.2 million every 4 weeks (Nov 2006)

• 81% ABC1 Health Clubs and Gyms
• 60% 20-44 years
• 55% Female
• 45% Male
• 48% have presence of children in home
• 46% have studied a further qualification to leaving school
• 36% Women ABC1

Sources: GB TGI Q3 2006 & UK Health & Fitness Club Market 2006

 

 

Fitness Industry - New members by month

• January 12%                          
• February 10%   
• March 8%  
• April 6.5%  
• May 8%     
• June 7.5%    
• July 7.5%
• August 8%     
• September 9.5%
• October 11.5%
• November 7.5%
• December 4.5%

 

Source: Fitness Industry Association

FURTHER RESEARCH

At QJ Media, we appreciate the value of information for your communication planning process. In addition to subscribing to TGI to provide you with a better idea of relevant audiences, we can also offer you access to the latest Health & Fitness State of the Industry reports (out April/ May for the year prior) as well as the opportunity to run specific research projects with your various campaigns.

Holden Pearmain has also been recently commissioned to run specific research projects for some of our leading clients – looking at campaign awareness (pre and post, with test and control venues), product usage as well as attendance patterns.

Ask us for up-to-date information on the UK Gym industry , including research studies for;

• Feminine Hygiene Category – Brand X (Jan 2006)
• Kelloggs (July 2005)
• Seat (Dec 2004)
• Reckitt & Benckiser – Veet (May 2004)
• Lynx (May 2004)